The anti-Trump: The NEW DEAL & HOW A MINDFUL GOVERNMENT RESTORED A BATTERED NATION

The anti-Trump: The NEW DEAL & HOW A MINDFUL GOVERNMENT RESTORED A BATTERED NATION

Works Progress Administration  ·  1935–1943

The New DealPut America to Work

When a battered nation was given a plan, a paycheck, and a paintbrush.

It's difficult to imagine today that, at one point, the US led the world in building societal safety nets, made significant investments in the arts, and encouraged diversity (and equity and inclusion).

The Great Depression, beginning in 1929, left roughly a quarter of American workers jobless and millions without homes or savings. FDR answered with the New Deal, and a major piece of it was the WPA. Its programs reached the entire population and delivered lasting, measurable improvements. Here we explore some of the artwork the period produced.

Book cover about the New Deal and the WPA
3.3 MillionWorkers at peak, Nov. 1938
$4.9 BillionFirst appropriation, 1935
620,000 mi.Of streets built
10,000+Bridges built

It's important to remind ourselves that we are all immigrants to this nation.

The Agency

Jobs, Not Handouts

The Works Progress Administration was established by presidential order on May 6, 1935, as a cornerstone of the Second New Deal. Led by Harry Hopkins, it put millions of jobseekers on public payrolls, mostly in construction: parks, schools, airports, housing, and a vast network of roads and bridges.

Its first appropriation of $4.9 billion was equal to about 6.7 percent of 1935 GDP. From 1939 to 1943 it operated as the Work Projects Administration.

“These ordinary men and women proved to be extraordinary beyond all expectation. They were golden threads woven in the national fabric.” — Nick Taylor, American-Made: The Enduring Legacy of the WPA

Who Qualified

American citizens 18 or older, able-bodied, unemployed, and certified as in need by an approved local relief agency.

What It Paid

$19 to $94 a month depending on region, urbanization, and skill. The average was about $52.50, roughly $1,200 in 2024 dollars.

How Long

Hours were capped at 8 a day or 40 a week, with a stated minimum of 30 hours a week.

Culture as Infrastructure

Federal Project Number One

The logo of the Federal Art Project (FAP), a component of the WPA.

Rather than simply granting money to private institutions, the government chose to employ cultural workers directly. Federal Project Number One had five parts, and within a single year it had put more than 40,000 artists and other talented workers to work.

Federal Art Project
Director: Holger Cahill5,300+ artists in 1936

Artists produced murals, posters, and illustrations for the other WPA arts programs and mounted public exhibitions. Teaching artists worked in settlement houses and community centers, reaching an estimated 50,000 children and adults, and more than 100 community art centers served roughly eight million people.

Federal Music Project
Director: Nikolai Sokoloff16,000+ musicians

Created to employ out-of-work musicians, it formed orchestras, choral groups, opera units, concert bands, and dance bands. It also taught music to well over a hundred thousand students a week, recorded folk music, and expanded access to scores through copyists, arrangers, and librarians.

Federal Theatre Project
Director: Hallie Flanagan12,700 at peak

Broadway employment had collapsed from about 25,000 workers in 1929 to about 4,000 in 1933. The project staged some 1,200 plays in four years and introduced 100 new playwrights. Alumni include Orson Welles, John Houseman, Burt Lancaster, Joseph Cotten, Canada Lee, Will Geer, and Sidney Lumet. It was the first project to end, when Congress zeroed out its funding in June 1939.

Federal Writers' Project
Director: Henry Alsberg6,686 writers in 1936

The FWP produced the American Guide Series, 378 books and pamphlets documenting the history, culture, and landmarks of every state, city, and village. It also recorded oral histories, including the Slave Narratives, and collected American folklore.

Historical Records Survey
Director: Luther H. Evans4,400+ workers

The smallest of the five, it set out to identify, collect, and conserve the nation's historical records, one of the largest bibliographic efforts ever undertaken.

What America Stands For

Give Me Your Wretched Refuse

Send these, the homeless, tempest-tost to me

From 1933 into the war years, a sitting president actually did something good. Crippled by economic collapse, the nation found a leader with the clarity to see what it stands for: equality, freedom, and agency.

Franklin D. Roosevelt, 1944 campaign portrait
The New Colossus by Emma Lazarus and the Statue of Liberty

Not like the brazen giant of Greek fame,
With conquering limbs astride from land to land;
Here at our sea-washed, sunset gates shall stand
A mighty woman with a torch, whose flame
Is the imprisoned lightning, and her name
Mother of Exiles. From her beacon-hand
Glows world-wide welcome; her mild eyes command
The air-bridged harbor that twin cities frame.
“Keep, ancient lands, your storied pomp!” cries she
With silent lips. “Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tost to me,
I lift my lamp beside the golden door!”

Emma Lazarus  ·  November 2, 1883
From Our Studio

The WPA Collection

Designs inspired by the posters, parks, and spirit of the era, made in DTLA.

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Cheap Fashion: Expensive Consequences

Cheap Fashion: Expensive Consequences

Your daily choices create immediate, measurable ripples across the globe. Nowhere is this impact more visible—or more destructive—than in the multi-trillion-dollar fashion industry. Behind the glamour of affordable style lies an environmental, human, and cultural crisis second only to oil production.

Our Blueprint for Change: What cgk.ink is Doing

We refuse to participate in careless production and mindless consumption.
Here is how we are actively lowering our footprint and supporting global equity:


Sourcing Responsibly:
We selectively source environmentally beneficial materials. You can view our sustainable designs by choosing the
Eco-Logical Collection from our Special Collections menu.

Carbon-Neutral Shipping: We provide a transparent carbon-offset option at checkout to neutralize the emissions generated by moving your order from our doors to yours.

Stripe Climate Partnership: As an early member of the Stripe Climate initiative alongside 200,000 global businesses, we contribute 1% of every payment fee directly to advanced carbon removal technologies.

Human-Centric Mindfulness: Sustainability includes people. We partner exclusively with suppliers who guarantee fair, equitable compensation and strictly adhere to international labor laws.

Care to Join Us?
True style outlasts temporary trends. Choose durability over disposability. Explore the Eco-Logical Collection today and vote for a cleaner, fairer world with your wallet.

The Toxic Cultural Shift: Transforming How We Live

Fast fashion doesn't just pollute our air and rivers; it fundamentally re-engineers our psychology, habits, and global communities.

The 52-Season Cycle: Traditional spring/summer and autumn/winter models are dead. Brands now push weekly micro-seasons to hook you on constant novelty.

The Disposable Mentality: Clothing is no longer viewed as a durable investment. ​Instead, aggressive corporate marketing trains us to treat garments like chewing gum or cigarettes—to be used up once and immediately thrown away.

The Illusion of Wealth: Rock-bottom price tags deceive shoppers into feeling wealthy because they can buy in massive quantities. In reality, it masks financial regression while making corporate owners billionaires.

The Psychological Toll: Psychological studies prove that as materialistic values rise, personal happiness plummets.  The continuous cycle of "retail therapy" creates chronic anxiety and persistent dissatisfaction.

Erasing Global Heritage: The flood of cheap, secondhand clothing dumped onto developing countries completely wipes out proud, historical local tailoring and textile sectors.

 

A Green Christmas

A Green Christmas

Sustainable ecommerce

How we're working to reduce ecommerce's climate impact

Carbon offsetting is a way to compensate for the carbon dioxide we spew into the atmosphere by funding projects that reduce greenhouse gases or absorb carbon from the air. At cgk.ink, this means investing in renewable energy sources, reforestation efforts, and energy-efficient technologies that help balance out the environmental impact of shipping and packaging. 

Stripe Climate is the easiest way to help promising permanent carbon removal technologies launch and scale. cgk.ink has  joined a growing group of ambitious businesses that are changing the course of carbon removal.

Of every purchase on cgk.ink, 1% of the total price is donated, without an increase in cost to you. 

Carbon Balance Pte. Ltd. is a sustainability platform based in Singapore providing a calculator API to measure the GHG footprint of ecommerce transactions and an Integration Plugin for popular ecommerce enablers such as WooCommerce, EasyStore, Shopify with flexible options to offset footprint by contributing to trustworthy projects.

These pieces of software complement our other intiatives, such as:

  • Combining shipping when available to further reduce our carbon footprint
  • Allowing you to control the speed of delivery so excessive emmissions are avoided
  • Using recyclable packaging to reduce the overall impact of shipping.

Examples of current carbon-offsetting efforts:

Google Travel, as well as other travel and hotel search sites, have formulated a way to compare carbon emission variations among similar routes. The impetus is on both the airline and the consumer to choose among the available options with ecological criteria being included.