JPL: The Grand Tour Luggage Cover

This whimsical travel poster imagines a future regatta where explorers recreate Voyager 1 and 2’s historic Grand Tour of the outer solar system.

A creative team of visual strategists at JPL, known as “The Studio,” created the poster series, which is titled “Visions of the Future.” Nine artists, designers, and illustrators were involved in designing the 14 posters, which are the result of many brainstorming sessions with JPL scientists, engineers, and expert communicators. Each poster went through a number of concepts and revisions, and each was made better with feedback from the JPL experts.

David Delgado, creative strategy:
The posters began as a series about exoplanets – planets orbiting other stars – to celebrate NASA’s study of them. (The NASA program that focuses on finding and studying exoplanets is managed by JPL.) Later, the director of JPL was on vacation at the Grand Canyon with his wife, and they saw a similarly styled poster that reminded them of the exoplanet posters. They suggested it might be wonderful to give a similar treatment to the amazing destinations in our solar system that JPL is currently exploring as part of NASA. And they were right!

The point was to share a sense of things on the edge of possibility that are closely tied to the work our people are doing today. The JPL director has called our people “architects of the future.”

As for the style, we gravitated to the style of the old posters the Works Progress Administration (WPA) created for the national parks. There’s a nostalgia for that era that just feels good.

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