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Color is a Myth

It's all in your head

Color is the ultimate cosmic scam, but your brain is the one pulling the con. 

In physics, objects do not possess inherent color. A strawberry is not red, and the sky is not blue. The universe is a colorless landscape of matter interacting with electromagnetic radiation.
Here is why color is essentially a beautifully orchestrated biological illusion:

Your Brain Makes It All Up 

Color only exists inside your skull. When those reflected light waves hit your retina, they trigger three types of cone cells (tuned to red, green, and blue). These cells send electrical pulses to your brain. Your brain processes these signals and paints a conscious experience we call “color” so you can tell a ripe berry from a poisonous leaf. Outside of a conscious mind, color does not exist.

 

We Are Blind to Most of Reality

Human vision is incredibly limited. The visible light spectrum is a microscopic sliver—about 0.0035%—of the entire electromagnetic spectrum. We are completely blind to:

Ultraviolet light: Which bees use to see secret patterns on flowers.

Infrared light: Which pit vipers use to see the heat signatures of prey.

X-rays and Radio waves: Which pass right through or around us undetected.

If human color vision is a scam, animals are the whistleblowers exposing how much of reality we are actually missing.

The Mantis Shrimp (The Ultimate Color Snob)

Humans navigate the world using three types of color-receptive cones (red, green, and blue). The mantis shrimp possesses 12 to 16 different color receptors. They do not just see colors more intensely; they can see ultraviolet light, infrared light, and polarized light. To a mantis shrimp, a human eye is essentially colorblind. 

Mantis Shrimp can see cancerous cells (NPR)

Bees and Birds (The Secret Pattern Viewers)

Bees cannot see the color red, but they see ultraviolet (UV) light. Flowers have evolved secret, invisible ultraviolet patterns—like runway landing strips—that guide bees directly to the nectar. Birds also have a fourth cone for UV light, allowing them to spot camouflaged insects and fruits that look completely invisible to humans against green leaves.

—TechnologyNetworks

The Dress (2015)

The internet nearly broke over whether a dress was blue and black or white and gold. This happened because of chromatic adaptation. 

The Setup: The photo was taken in ambiguous lighting.

The Trick: Some brains assumed the dress was illuminated by bright daylight, so they filtered out the blue light, seeing the dress as white and gold. Other brains assumed it was under warm, artificial indoor light, so they filtered out the gold, seeing it as blue and black.

Your brain made a split-second executive decision about the lighting source and altered your conscious reality to fit its assumption.

Color is not a static truth; it is a live, edited broadcast produced by your mind.

Read more about how cgk.ink designs with color, seen and unseen:

COLORFUL personalities

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