the ANTI-HOLIDAY Collection

the ANTI-HOLIDAY Collection

The Holiday Shop is open. Yay.

We hate this season as much as you do, we get it. So, here’s the anti-holiday shop where we’ve created specific products that mock, disregard or otherwise slander Santa’s name.

It’s getting to look a lot like Christmas! And it’s not just sweater weather. It’s Ugly Christmas Sweater weather!

Holiday office parties and family gatherings are looming. You’re looking for unique Christmas gifts. Fun Christmas gifts. You want to impress family, friends, and co-workers.

The Jesus themed ugly Christmas sweater sweatshirt is a new take on a holiday classic. Jesus IS the reason for the season, after all. So this Christmas, go ahead and ask yourself, “What would Jesus do?”

Of course he’d ring in the holiday with an ugly Christmas sweater! In the festive tradition of ugly Christmas sweaters, you’ll turn heads in this inspirational and humorous novelty holiday sweatshirt.


  • Secular
  • Non-toxic (mostly)
  • Recommended for sensitive skin
  • No hidden costs
  • Endorsed by a few D-List celebrities (kinda)
  • You do not have to leave your house to get it
  • Pre-screen for fundamentalists/zealots is a Santa Monica-based independent designer who is exploring ways to expand their business using print-on-demand and fulfillment strategies.

Follow their Etsy store as they roll-out new, inspired designs for modern lifestyles.

NOTE that the items listed here are designed, produced and shipped by

other heretical ideas:

sashiko, kimonos & history

sashiko, kimonos & history

Textiles say so much about the culture in which they are worn and used.

Clothing can immediately identify who we are and what our history is. One can tell eastern v. western, wealthy v. impoverished, northern v southern. Clothing also tells us about the society that created it.

A recent BBC Culture story by Bel Jacobs: The 300-year-old Japanese method of upcycling explores the method of sashiko.

Kimono screen
Seventeenth century screen by Iwasa Matabei (via Wikimedia Commons)

Sashiko emerged through necessity, particularly in poor rural areas, during the Edo period. “Cotton came late to the north of Japan,” explains craft and design writer Katie Treggiden. “So the only way people could get hold of it was as tiny rags of fabrics, that were either passed around or bought from tradesmen from the south. Sashiko – literally, ‘little stabs’ – was a way of connecting all those little pieces into a quilted fabric, known as boro, that would keep them warm.”    

The Surprising History of the Kimono

The first ancestor of the kimono was born in the Heian period (794-1192). Straight cuts of fabric were sewn together to create a garment that fit every sort of body shape. It was easy to wear and infinitely adaptable. By the Edo period (1603-1868) it had evolved into a unisex outer garment called kosode. Literally meaning “small sleeves,” the kosode was characterized by smaller armholes. It was only from the Meiji period (1868-1912) onwards that the garment was called kimono. This last transformation, from the Edo era to modern Japan, is fascinating.

In the early 1600s, First Shogun Tokugawa unified Japan into a feudal shogunate. Edo, renamed Tokyo in 1868, now became Japan’s chief city. The resulting Edo Period (also called the Tokugawa Era) spanned 264 years. The years 1603 to 1868 are known as the last era of traditional Japan. Japanese culture developed with almost no foreign influence during this time. And the kosode was one of the key elements of what it meant to be Japanese.

(Source: Gabrielle Berlinger via

A fisherman's jacket – or donza – created in the Meji Period is a stunning example of sashiko craftsmanship (Credit: Metropolitan Museum of Art)

High Design

High Design

We’re fascinated by airlines. Specifically, the airlines operating in the period of c. 1950-1980.

During those three decades, something extraordinary happened: design and technology merged for the first time with audacious, striking results.

Looking backward at the history of aviation design (graphics, illustrations, photography, couture +), there is a marked shift in how the industry portrayed itself. Corporate identity went from trust-inspiring, federal-looking shields and banners to bold typefaces, abstract forms and creative color palettes.

The thirty years of the period saw, as we all know now, an extremely volatile culture as America redesigned itself from a war-making country to conqueror of world markets. And airlines were our new ambassadors (or propagandists). The shift in design was (and is) as profound as the society from which it was formed.

a material world

We’re experiencing something similar. The “flattening” of logos, meaning the loss of shadows, perspective and depth) is a precursor to today’s material design as professed by Google and like-minded companies.

Material Design is a design language developed by Google in 2014. Expanding on the “cards” that debuted in Google Now, Material Design uses more grid-based layouts, responsive animations and transitions, padding, and depth effects such as lighting and shadows. Wikipedia

This design evolution is very apparent in the following examples from

You’ll notice that shadows, filigrees, framing and, perhaps most remarkably, text in any form gives way to abstract form and meta-meaning.

the difference this time

It may not be possible to experience such a dramatic shift in design now. The emergence of “material” design already quotes previous design trends and reiterates them. The shift from ornamentation to abstract, free-form shapes has more to do with the fact that most communication is now digital and visual. Airlines (and other industries) do not need to stand out in print, they need to punch us in the eye so that we click.

We welcome your feedback as we explore this topic.



less is more

We are all connected. This is not a kumbaya moment from us to you. It is real and indisputable. You, your actions, and your thoughts affect everyone and everything around you.

This is neither abstract nor a slogan. It is critically important. Your actions have immediate, measurable and wide-ranging effects.

This inescapable fact is evident in spades when we talk about the degradation of our environment. And this deleterious effect is nowhere more evident than in the fashion industry.

It’s well-documented just how toxic fashion is. And it’s data can be overwhelming. Indeed, only gas & oil production is more polluting.

LOOKING good can be bad for the planet. Massive amounts of energy, water and other resources are needed to make clothes. From the pesticides poured on cotton fields to the washes in which denim is dunked, making 1kg of fabric generates 23kg of greenhouse gases on average, reckons McKinsey, a consultancy. Because consumers keep almost every type of apparel only half as long as they did 15 years ago, these inputs go to waste faster than ever before. More than half of the fastest-fashion items made are chucked away within a year of production. But such rampant retail therapy costs the earth. 

The Environmental Costs of Creating Clothes, Forbes, August 11, 2017

fashion ain’t pretty, doll.

The film below details in great depth the heinous environmental abuse created by a culture of fast fashion. Schein, TEMU, AMAZON, H&M, all create an insatiable lust for disposable apparel.

what this means to you (and

We’re proud to be an early member of STRIPE’s CLIMATE initiative. We’ve joined over 200K small to large businesses in this industry effort. As our payment processor, we pay a 1% fee to STRIPE’s Carbon Removal efforts. It may not seem like a large amount, but when taken in aggregate, the efforts become powerful.

care to join?


Wherever possible we select environmentally beneficial materials, created responsibly. You can find our latest efforts on this by selecting the ECO-LOGICAL COLLECTION from the SPECIAL COLLECTION menu.


We’ve added the option to contribute a small amount when selecting your shipping method to offset carbon emissions intrinsic in moving your purchase from A to B.


Ecology is only a part of what we care about. We work closely with suppliers and vendors to make sure that our business relationship is founded on fair and equitable compensation and adherence to globally recognized labor laws.