I advise small- to medium-sized retailers how to create effective (and profitable) online stores. The focus of this site is to show, not tell, how ecommerce can work. I write often about trends and issues related to ecommerce under the READ menu. Right now, I’m playing with new ideas in Print on Demand (PoD) and dropshipping.

Check back often, this site does not sit quietly for long.


output onlinepngtools make things 2.0Are you often mistaken for a robot?

Do people try to charge their phones in your mouth? Do they ask you to Google bizarre facts. Or make a car?

Well, friend, it is about damn time that you let them know that you are not a robot. Not that there’s anything wrong with that. I know a lot of robots and some of them are very nice, I guess.

So, say it loudly! Say it clearly! I AM NOT A ROBOT!




the PROCESS > compress image make things 2.0

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I use a service to deliver Print-on-Demand (PoD) products. Printify primarily fulfills almost all of my requirements. And they do it well. The main challenge is to match the right design with the right product/media.

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Once I’ve found or created the perfect graphic, the most important detail is that the medium is of high enough resolution to be rendered well in a variety of sizes and on multiple matetrials.

Not all designs work on all products.But when you find the sweet spot, it’s a blast to create virtually anything

You can read more about the technical requirements and issues in a recent post:


A large part of what I do as an ecommerce consultant is read. And then read more. Tech’s progress can be mind-bending, so it’s important to not only stay current but to put that info into context.

The Boring Bits: Hosting & Domains

A client recently requested that they move off Shopify and onto Wordpress. I'm happy to help with technical issues for my clients, but as I dug around for hosting plans and domain registrations, a few things became very clear: Managed Wordpress Hosting For years, I...


There's something deeply disturbing whenever one uses the word "warehouse" as a verb. Especially when the objects are human. This John Oliver piece makes me think twice when reveling in the fact that my order arrives almost before I placed it. Why yes, how did you...

Color Theory

Color is an odd phenomenon. We all see it, respond to it, quantify it, but what is it really?  It's just a group of photons vibrating in particular waveforms. But it is so much more. It has become part of our culture, our literature, music, psychology and much...

Print-on-Demand Custom Orders

The flexibility of print-on-demand (PoD) allows opportunities that have not previously been possible at scale. presents a lot of high-quality products quickly. We can do this because we have partnered with Printify to create our designs using their technology....


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