Plague. Pandemic. Disaster. However you name it, we have changed profoundly.

I’ve written earlier that porn drove us online. Now, viruses are making ecommerce an economic staple. It’s easy to see why. Just how far has ecommerce carried us through this public health catastrophe? It turns out, pretty damn far. Ecommerce’s growth stats kinda resemble a rocket launch:

Statistic: Retail e-commerce sales in the United States from 1st quarter 2009 to 1st quarter 2021 (in million U.S. dollars) | Statista
Find more statistics at Statista

Ecommerce has grown at a reliably predictable rate over the previous decade. And then, it went insane. Consumer acceptance of online retail — perhaps the key indicator of future trends — undeniably tracks closely to the virus’ infection rates. 

However, this growth wave is tightly coupled with a profound and comprehensive move to “online everything.” Companies need to be ready for amazing digital growth, and its potential problems, from scaling issues to cybersecurity challenges presented by rushed deployments, architectural mistakes, and online instability. In other words, we need not only disaster preparedness but opportunity preparedness.

Fortune

cgk.ink researches, investigates and experiments with ecommerce-specific technology. Let’s talk about how can help you maneuver a post-pandemic marketplace.