We instinctively respond to design; colors, shapes, symmetry. And most people do pay attention to “what looks nice.” But design is much more than pretty patterns and witty layouts. It’s a centrally critical part of your site. It also functions on many deep levels that are not easily apparent.

Structure is a key component of design (indeed, it could be considered as its own science and design). It allows us to make sense of vast amounts of data and we’d be lost without it. A well-structured site makes a successful site 🙂

Fast Destruct Fashion

I've written quite a bit about fast fashion. That's apparel produced in weeks, shipped, and sold before the season even begins. It's what we count on at Zara, H&M, Target, Walmart. It is simple, inexpensive but high in quantity (not quality) and it makes a ton of...

Human Design: Namsa Leuba

Vivid portraits shine light on Tahiti's 'third gender' Published 9th October 2019   Written by Matthew Ponsford, CNN On the Polynesian island of Tahiti, there is said to be something akin to a sixth sense -- one that belongs to neither men nor women. Instead, it...

Unsplash, Thank You!

As I become more interested in Print on Demand (PoD) technology, I also find that my design and creative mind is along for the journey I am not a graphic designer. Or a designer at all. I'm a language guy. I'm finding that design and art function a lot like language....

“Brushing” Amazon Accounts and the Loss of Innocence

Online reviews are a lot like bad relationships: It's either over-the-moon fantastic with rainbows and sparkly teeth. It's also seeing someone's complete rage in their eyes. Yeah, so it's either great or terrible. No middle ground. Yeah, reviews on ecommerce sites are...

ABOUT: The Gentleman Octopus Collection & Unfunny Content

“Be distinct, yet concise with your style.” — The Gentleman Octopus

DESIGN

I usually hate "best of" lists. But this one, 40 Amazing Ecommerce Websites (via Oberlo) is a good example of what happens when you stop using templates and get very, very creative.

ABOUT: The Outer Space Collection

I've used two new techniques in creating this collection: parallax design and sorting items by tags (not categories).PROBLEMS: My products were becoming commingled and I needed to start putting them into collections. I focus on a theme in my store for a bit and then...

ABOUT: The Inner Space Collection

Try this: make a copy of your page and eliminate all design features: video, formatting, shiny things and all. Does the remaining written text compel you or anyone to buy what you’re selling? Does it explain what the thing is? What it does? What is your unique proposition? Clear? OK, NOW add things that only reinforce that core message.

Getty Just Dicked Over Photographers

Is DRM Dead? Looks like the market just corrected that error: https://petapixel.com/2019/11/07/getty-is-going-all-royalty-free-and-that-sucks-for-photographers/

The Boring Bits: Hosting & Domains

A client recently requested that they move off Shopify and onto Wordpress. I'm happy to help with technical issues for my clients, but as I dug around for hosting plans and domain registrations, a few things became very clear: Managed Wordpress Hosting For years, I...

PORTFOLIO

Here are some examples of my recent work that shows some of my general aesthetics, philosophy and techniques. They change constantly, so this page will, too.

COLOR

I’m fascinated by color. It can alter our mood, emotion, thoughts and physical bodies. It can communicate in ways that words and images can not. I’ve spent a lot of time trying to understand it. I even built an entire collection based on color theory!

CLARITY

We crave order. Digital information can overwhelm us easily because it is, by its nature, monotone. All elements of code are treated equally. So when we’re presented with an ocean of data, we rely, instinctually on structure to make sense of it. In these examples, I’ve tried to corral mobs of data into workable and easily understood collections:  

UTILITY

Designers can be “precious” with their work. Obsession with detail is usually a good thing, but then, it can hinder efficiency. Look, we’re probably not going to be winning any awards, and that’s the point. Design must follow in the steps of revenue-producing functions. Design, like everything else, must produce revenue to be sustainable. This isn’t art shool anymore, kids, it’s capitalism.

Let's talk design!

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