We instinctively respond to design; colors, shapes, symmetry. And most people do pay attention to “what looks nice.” But design is much more than pretty patterns and witty layouts. It’s a centrally critical part of your site. It also functions on many deep levels that are not easily apparent.

Structure is a key component of design (indeed, it could be considered as its own science and design). It allows us to make sense of vast amounts of data and we’d be lost without it. A well-structured site makes a successful site 🙂

The Boring Bits: Hosting & Domains

A client recently requested that they move off Shopify and onto Wordpress. I'm happy to help with technical issues for my clients, but as I dug around for hosting plans and domain registrations, a few things became very clear: Managed Wordpress Hosting For years, I...

My Design Mind

It’s more than pretty pictures and logos. It’s a critically important part of presenting your product so that it engages and converts to sales. Ecommerce is awash in information. Data, visuals, sounds, stats and schematics all conspire to overwhelm us. Intelligent...

Stats vs. Design

I'm not really into "top 10" lists of anything, really. But this one quote caught my eye: "I think we’re in an age of user feedback that drives well-optimised but increasingly generic executions," argues Simon Gater, creative director and co-owner at Mad River. "The...

Who Are You?

Selectively, critically and mindfully selecting the information you present has far greater value than simply vomiting into peoples’ laptops. You’re not Amazon and you will never be Amazon, so act smarter.

Ecommerce’s Dirty, Little Environmental Problem

The first wave of ecommerce businesses had at their core a utopian belief that they would do no harm, they would save the Earth, they would benefit everyone and they would, accordingly, usher in a new, socially responsible corporate culture. Didn’t quite work out that...

SkyNet is Hilarious!

AI can often produce inconceivable results. Google's own facial recognition AI identified black people as gorillas: When Brooklyn-native Jacky Alcine logged onto Google Photos on Sunday evening, he was shocked to find an album titled “Gorillas,” in which the facial...

Fast Destruct Fashion

I've written quite a bit about fast fashion. That's apparel produced in weeks, shipped, and sold before the season even begins. It's what we count on at Zara, H&M, Target, Walmart. It is simple, inexpensive but high in quantity (not quality) and it makes a ton of...

Fuck Fashion

I've written a lot about fashion and ecommerce. It's an easy target. A cultural WTF? $10,000 for a handbag? And who is this "Coco Chanel" anyway? Why do I care? And why am I writing about this on an ecommerce site? 'Cause: Online apparel sales accounted for 38.6% of...

GUEST POST: Fast Fashion vs Slow Fashion

Can apparel manufacturing be less damaging to the environment? I've written a lot about just how badly fashion (apparel) pollutes our planet. But there are those in the industry making tremendous strides in mitigating – if not reversing that damage. Rare & Fair is...

Shipping and the Messy Part About Returns

Overall, about 10% of all purchases are returned, according to industry estimates. But items bought online are three times more likely to be returned than those bought in-store. For some categories of clothing —think shoes and women’s jeans — more than half of online purchases are returned.

PORTFOLIO

Here are some examples of my recent work that shows some of my general aesthetics, philosophy and techniques. They change constantly, so this page will, too.

COLOR

I’m fascinated by color. It can alter our mood, emotion, thoughts and physical bodies. It can communicate in ways that words and images can not. I’ve spent a lot of time trying to understand it. I even built an entire collection based on color theory!

CLARITY

We crave order. Digital information can overwhelm us easily because it is, by its nature, monotone. All elements of code are treated equally. So when we’re presented with an ocean of data, we rely, instinctually on structure to make sense of it. In these examples, I’ve tried to corral mobs of data into workable and easily understood collections:  

UTILITY

Designers can be “precious” with their work. Obsession with detail is usually a good thing, but then, it can hinder efficiency. Look, we’re probably not going to be winning any awards, and that’s the point. Design must follow in the steps of revenue-producing functions. Design, like everything else, must produce revenue to be sustainable. This isn’t art shool anymore, kids, it’s capitalism.

Let's talk design!

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