We instinctively respond to design; colors, shapes, symmetry. And most people do pay attention to “what looks nice.” But design is much more than pretty patterns and witty layouts. It’s a centrally critical part of your site. It also functions on many deep levels that are not easily apparent.

Structure is a key component of design (indeed, it could be considered as its own science and design). It allows us to make sense of vast amounts of data and we’d be lost without it. A well-structured site makes a successful site 🙂

My Design Mind

It’s more than pretty pictures and logos. It’s a critically important part of presenting your product so that it engages and converts to sales. Ecommerce is awash in information. Data, visuals, sounds, stats and schematics all conspire to overwhelm us. Intelligent...

GUEST POST: Fast Fashion vs Slow Fashion

Can apparel manufacturing be less damaging to the environment? I've written a lot about just how badly fashion (apparel) pollutes our planet. But there are those in the industry making tremendous strides in mitigating – if not reversing that damage. Rare & Fair is...

Getty Just Dicked Over Photographers

Is DRM Dead? Looks like the market just corrected that error: https://petapixel.com/2019/11/07/getty-is-going-all-royalty-free-and-that-sucks-for-photographers/

Fuck Fashion

I've written a lot about fashion and ecommerce. It's an easy target. A cultural WTF? $10,000 for a handbag? And who is this "Coco Chanel" anyway? Why do I care? And why am I writing about this on an ecommerce site? 'Cause: Online apparel sales accounted for 38.6% of...

Ecommerce’s Dirty, Little Environmental Problem

The first wave of ecommerce businesses had at their core a utopian belief that they would do no harm, they would save the Earth, they would benefit everyone and they would, accordingly, usher in a new, socially responsible corporate culture. Didn’t quite work out that...

DESIGN

I usually hate "best of" lists. But this one, 40 Amazing Ecommerce Websites (via Oberlo) is a good example of what happens when you stop using templates and get very, very creative.

Color Theory

It’s a basic knowledge that goes a long way. That beautiful blue flower you see in the garden in real life is going to look very, very different when it is rendered in CMYK on a t-shirt. There are literally thousands of apps that assist in mitigating this difference (or manipulating it all together). 

Human Design: Namsa Leuba

Vivid portraits shine light on Tahiti's 'third gender' Published 9th October 2019   Written by Matthew Ponsford, CNN On the Polynesian island of Tahiti, there is said to be something akin to a sixth sense -- one that belongs to neither men nor women. Instead, it...

Thievery Corporation

Theft has gotten blurry. It usually is clear cut. I possess something that another covets and takes it. Shitty, but done deal. Now, not so much. The following story (clipped and edited - the whole thing is here). This is an important post and has made me focus on what...

JPL’s Visions of the Future: The Inspiration

JPL’s Visions of the Future was the inspiration for this collection. Read about the creators’ concepts and methods in this interview.

PORTFOLIO

Here are some examples of my recent work that shows some of my general aesthetics, philosophy and techniques. They change constantly, so this page will, too.

COLOR

I’m fascinated by color. It can alter our mood, emotion, thoughts and physical bodies. It can communicate in ways that words and images can not. I’ve spent a lot of time trying to understand it. I even built an entire collection based on color theory!

CLARITY

We crave order. Digital information can overwhelm us easily because it is, by its nature, monotone. All elements of code are treated equally. So when we’re presented with an ocean of data, we rely, instinctually on structure to make sense of it. In these examples, I’ve tried to corral mobs of data into workable and easily understood collections:  

UTILITY

Designers can be “precious” with their work. Obsession with detail is usually a good thing, but then, it can hinder efficiency. Look, we’re probably not going to be winning any awards, and that’s the point. Design must follow in the steps of revenue-producing functions. Design, like everything else, must produce revenue to be sustainable. This isn’t art shool anymore, kids, it’s capitalism.

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