We instinctively respond to design; colors, shapes, symmetry. And most people do pay attention to “what looks nice.” But design is much more than pretty patterns and witty layouts. It’s a centrally critical part of your site. It also functions on many deep levels that are not easily apparent.

Structure is a key component of design (indeed, it could be considered as its own science and design). It allows us to make sense of vast amounts of data and we’d be lost without it. A well-structured site makes a successful site 🙂

The Boring Bits: Hosting & Domains

A client recently requested that they move off Shopify and onto Wordpress. I'm happy to help with technical issues for my clients, but as I dug around for hosting plans and domain registrations, a few things became very clear: Managed Wordpress Hosting For years, I...

Stats vs. Design

I'm not really into "top 10" lists of anything, really. But this one quote caught my eye: "I think we’re in an age of user feedback that drives well-optimised but increasingly generic executions," argues Simon Gater, creative director and co-owner at Mad River. "The...

FBA Can Bankrupt You

The concept is simple enough to anyone who understands drop shipping. You purchase bulk items from a third party — usually one located in a country where wages and expenses are insanely low — then mark them up and sell them online without ever touching a package.

ABOUT: The Inner Space Collection

Try this: make a copy of your page and eliminate all design features: video, formatting, shiny things and all. Does the remaining written text compel you or anyone to buy what you’re selling? Does it explain what the thing is? What it does? What is your unique proposition? Clear? OK, NOW add things that only reinforce that core message.

DESIGN

I usually hate "best of" lists. But this one, 40 Amazing Ecommerce Websites (via Oberlo) is a good example of what happens when stop using templates and get very, very creative.

ABOUT: The Gentleman Octopus Collection & Unfunny Content

“Be distinct, yet concise with your style.” — The Gentleman Octopus

SkyNet is Hilarious!

AI can often produce inconceivable results. Google's own facial recognition AI identified black people as gorillas: When Brooklyn-native Jacky Alcine logged onto Google Photos on Sunday evening, he was shocked to find an album titled “Gorillas,” in which the facial...

Human Design: Namsa Leuba

Vivid portraits shine light on Tahiti's 'third gender' Published 9th October 2019   Written by Matthew Ponsford, CNN On the Polynesian island of Tahiti, there is said to be something akin to a sixth sense -- one that belongs to neither men nor women. Instead, it...

ABOUT: The Outer Space Collection

I've used two new techniques in creating this collection: parallax design and sorting items by tags (not categories).PROBLEMS: My products were becoming commingled and I needed to start putting them into collections. I focus on a theme in my store for a bit and then...

My Design Mind

It’s more than pretty pictures and logos. It’s a critically important part of presenting your product so that it engages and converts to sales. Ecommerce is awash in information. Data, visuals, sounds, stats and schematics all conspire to overwhelm us. Intelligent...

PORTFOLIO

Here are some examples of my recent work that shows some of my general aesthetics, philosophy and techniques. They change constantly, so this page will, too.

COLOR

I’m fascinated by color. It can alter our mood, emotion, thoughts and physical bodies. It can communicate in ways that words and images can not. I’ve spent a lot of time trying to understand it. I even built an entire collection based on color theory!

CLARITY

We crave order. Digital information can overwhelm us easily because it is, by its nature, monotone. All elements of code are treated equally. So when we’re presented with an ocean of data, we rely, instinctually on structure to make sense of it. In these examples, I’ve tried to corral mobs of data into workable and easily understood collections:  

UTILITY

Designers can be “precious” with their work. Obsession with detail is usually a good thing, but then, it can hinder efficiency. Look, we’re probably not going to be winning any awards, and that’s the point. Design must follow in the steps of revenue-producing functions. Design, like everything else, must produce revenue to be sustainable. This isn’t art shool anymore, kids, it’s capitalism.

Let's talk design!

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