We instinctively respond to design; colors, shapes, symmetry. And most people do pay attention to “what looks nice.” But design is much more than pretty patterns and witty layouts. It’s a centrally critical part of your site. It also functions on many deep levels that are not easily apparent.

Structure is a key component of design (indeed, it could be considered as its own science and design). It allows us to make sense of vast amounts of data and we’d be lost without it. A well-structured site makes a successful site 🙂

“Brushing” Amazon Accounts and the Loss of Innocence

Online reviews are a lot like bad relationships: It's either over-the-moon fantastic with rainbows and sparkly teeth. It's also seeing someone's complete rage in their eyes. Yeah, so it's either great or terrible. No middle ground. Yeah, reviews on ecommerce sites are...

JPL’s Visions of the Future: The Inspiration

JPL’s Visions of the Future was the inspiration for this collection. Read about the creators’ concepts and methods in this interview.

Color Theory

It’s a basic knowledge that goes a long way. That beautiful blue flower you see in the garden in real life is going to look very, very different when it is rendered in CMYK on a t-shirt. There are literally thousands of apps that assist in mitigating this difference (or manipulating it all together). 

Plays Well With Others

cgk.ink is very connected We actively pursue connections, affiliations, and cooperatives to explore how ecommerce revolutionizes our economy on a daily basis.  This means more than just inviting other designers to our marketplace, it means working with them to get a...

The Boring Bits: Hosting & Domains

A client recently requested that they move off Shopify and onto Wordpress. I'm happy to help with technical issues for my clients, but as I dug around for hosting plans and domain registrations, a few things became very clear: Managed Wordpress Hosting For years, I...

DESIGN

I usually hate "best of" lists. But this one, 40 Amazing Ecommerce Websites (via Oberlo) is a good example of what happens when you stop using templates and get very, very creative.

My Design Mind

It’s more than pretty pictures and logos. It’s a critically important part of presenting your product so that it engages and converts to sales. Ecommerce is awash in information. Data, visuals, sounds, stats and schematics all conspire to overwhelm us. Intelligent...

Shipping and the Messy Part About Returns

Overall, about 10% of all purchases are returned, according to industry estimates. But items bought online are three times more likely to be returned than those bought in-store. For some categories of clothing —think shoes and women’s jeans — more than half of online purchases are returned.

FBA Can Bankrupt You

The concept is simple enough to anyone who understands drop shipping. You purchase bulk items from a third party — usually one located in a country where wages and expenses are insanely low — then mark them up and sell them online without ever touching a package.

PORTFOLIO

Here are some examples of my recent work that shows some of my general aesthetics, philosophy and techniques. They change constantly, so this page will, too.

COLOR

I’m fascinated by color. It can alter our mood, emotion, thoughts and physical bodies. It can communicate in ways that words and images can not. I’ve spent a lot of time trying to understand it. I even built an entire collection based on color theory!

CLARITY

We crave order. Digital information can overwhelm us easily because it is, by its nature, monotone. All elements of code are treated equally. So when we’re presented with an ocean of data, we rely, instinctually on structure to make sense of it. In these examples, I’ve tried to corral mobs of data into workable and easily understood collections:  

UTILITY

Designers can be “precious” with their work. Obsession with detail is usually a good thing, but then, it can hinder efficiency. Look, we’re probably not going to be winning any awards, and that’s the point. Design must follow in the steps of revenue-producing functions. Design, like everything else, must produce revenue to be sustainable. This isn’t art shool anymore, kids, it’s capitalism.

Let's talk design!

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