We instinctively respond to design; colors, shapes, symmetry. And most people do pay attention to “what looks nice.” But design is much more than pretty patterns and witty layouts. It’s a centrally critical part of your site. It also functions on many deep levels that are not easily apparent.

Structure is a key component of design (indeed, it could be considered as its own science and design). It allows us to make sense of vast amounts of data and we’d be lost without it. A well-structured site makes a successful site πŸ™‚

Color Theory

Color is an odd phenomenon. We all see it, respond to it, quantify it, but what is it really?  It's just a group of photons vibrating in particular waveforms. But it is so much more. It has become part of our culture, our literature, music, psychology and much...

Unsplash, Thank You!

As I become more interested in Print on Demand (PoD) technology, I also find that my design and creative mind is along for the journey I am not a graphic designer. Or a designer at all. I'm a language guy. I'm finding that design and art function a lot like language....

The Boring Bits: Hosting & Domains

A client recently requested that they move off Shopify and onto Wordpress. I'm happy to help with technical issues for my clients, but as I dug around for hosting plans and domain registrations, a few things became very clear: Managed Wordpress Hosting For years, I...

My Design Mind

It’s more than pretty pictures and logos. It’s a critically important part of presenting your product so that it engages and converts to sales. Ecommerce is awash in information. Data, visuals, sounds, stats and schematics all conspire to overwhelm us. Intelligent...

Plays Well With Others

cgk.ink is very connected We actively pursue connections, affiliations, and cooperatives to explore how ecommerce revolutionizes our economy on a daily basis.Β  This means more than just inviting other designers to our marketplace, it means working with them to get a...

PORTFOLIO

Here some examples of my recent work that shows some of my general aesthetics, philosophy and techniques. They change constantly, so this page will, too.

COLOR

I’m fascinated by color. It can alter our mood, emotion, thoughts and physical bodies. It can communicate in ways that words and images can not. I’ve spent a lot of time trying to understand it. I even built an entire collection based on color theory!

CLARITY

We crave order. Digital information can overwhelm us easily because it is, by its nature, monotone. All elements of code are treated equally. So when we’re presented with an ocean of data, we rely, instinctually on structure to make sense of it. In these examples, I’ve tried to corral mobs of data into a workable and easily understood collections:  

UTILITY

Designers can be “precious” with their work. Obsession with detail is usually a good thing, but when it can hinder efficiency. Look, we’re probably not going to be winning any awards, and that’s the point. Design must follow in the steps of revenue-producing functions.

Let's talk design!

13 + 7 =