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We instinctively respond to design; colors, shapes, symmetry. And most people do pay attention to “what looks nice.” But design is much more than pretty patterns and witty layouts. It’s a centrally critical part of your site. It also functions on many deep levels that are not easily apparent.

Structure is a key component of design (indeed, it could be considered as its own science and design). It allows us to make sense of vast amounts of data and we’d be lost without it. A well-structured site makes a successful site 🙂

JPL’s Visions of the Future: The Inspiration

JPL’s Visions of the Future was the inspiration for this collection. Read about the creators’ concepts and methods in this interview.

Fuck Fashion

I've written a lot about fashion and ecommerce. It's an easy target. A cultural WTF? $10,000 for a handbag? And who is this "Coco Chanel" anyway? Why do I care? And why am I writing about this on an ecommerce site? 'Cause: Online apparel sales accounted for 38.6% of...

The Boring Bits: Hosting & Domains

A client recently requested that they move off Shopify and onto Wordpress. I'm happy to help with technical issues for my clients, but as I dug around for hosting plans and domain registrations, a few things became very clear: Managed Wordpress Hosting For years, I...

CUSTOM JOURNALS

WHAT DO YOU THINK?  “Keeping a journal of what’s going on in your life is a good way to help you distill what’s important and what’s not.” — Martina Navratilova  Writing is, perhaps, one of humanity's highest achievements. Collecting your thoughts, emotions; your...

DESIGN

I usually hate "best of" lists. But this one, 40 Amazing Ecommerce Websites (via Oberlo) is a good example of what happens when you stop using templates and get very, very creative.

My Design Mind

It’s more than pretty pictures and logos. It’s a critically important part of presenting your product so that it engages and converts to sales. Ecommerce is awash in information. Data, visuals, sounds, stats and schematics all conspire to overwhelm us. Intelligent...

Window Allure

Sheer Window Curtains Today, privacy is in short supply. When you can draw a curtain and relax; a remedy is easily achieved.   100% polyester This extremely strong and durable synthetic fabric retains its shape and dries quickly Hemmed edges The product is sewn around...

Getty Just Dicked Over Photographers

Is DRM Dead? Looks like the market just corrected that error: https://petapixel.com/2019/11/07/getty-is-going-all-royalty-free-and-that-sucks-for-photographers/

Fast Destruct Fashion

I've written quite a bit about fast fashion. That's apparel produced in weeks, shipped, and sold before the season even begins. It's what we count on at Zara, H&M, Target, Walmart. It is simple, inexpensive but high in quantity (not quality) and it makes a ton of...

PORTFOLIO

Here are some examples of my recent work that shows some of my general aesthetics, philosophy and techniques. They change constantly, so this page will, too.

COLOR

I’m fascinated by color. It can alter our mood, emotion, thoughts and physical bodies. It can communicate in ways that words and images can not. I’ve spent a lot of time trying to understand it. I even built an entire collection based on color theory!

CLARITY

We crave order. Digital information can overwhelm us easily because it is, by its nature, monotone. All elements of code are treated equally. So when we’re presented with an ocean of data, we rely, instinctually on structure to make sense of it. In these examples, I’ve tried to corral mobs of data into workable and easily understood collections:  

UTILITY

Designers can be “precious” with their work. Obsession with detail is usually a good thing, but then, it can hinder efficiency. Look, we’re probably not going to be winning any awards, and that’s the point. Design must follow in the steps of revenue-producing functions. Design, like everything else, must produce revenue to be sustainable. This isn’t art shool anymore, kids, it’s capitalism.

Let's talk design!

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