I write a lot about ecommerce and, indeed, working on ecommerce sites is the bulk of my business. [caption id="attachment_2282" align="alignnone" width="1024"]cgk.ink | STORE Select STORE from the top menu to begin.[/caption] So I thought it was time to demonstrate my skills in real, live, concrete ways. I’ve decided to create the cgk.ink store as a sort of teaching tool so that you can see the mechanizations and processes behind running an effective online retail store yourself. I plan on using this as a workshop of sorts where I put into play a lot of the things I talk about in concrete ways. This is a fully functioning ecommerce site and the products are very real — as will be the charge to your card if you decide to buy. Wherever you see  means that there is a pop up that explains in more detail exactly what that component does, why it’s there and resources to explore. The first installment is all about a rapidly growing type of ecommerce that is akin to drop shipping but with a twist: Direct to Garment (DTG) print fulfillment. Companies like Printify, Printful, Art in America, etc. have been around for a while. Essentially the process works like this:

  1. You select an image or design
  2. You transmit that to the selected company
  3. They take a blank item (T-shirt, plate, mug — the product list grows every day) and using their own machinery imprint the design on the item which someone has selected on your customer-facing web site.
  4. You enjoy the fact that there are no upfront costs, no inventory to keep and the printer ships and fulfills the item directly to your customer.
  5. You collect the profit which is your retail price – the manufacturer’s cost.
Sounds pretty simple. And it is, but there are several concerns to address as well as unique marketing opportunities. Which images work best? How do you optimize an image that is being displayed in a different medium? How do you price your item? Let’s explore our first steps together.]]>