I’ve written a lot about fashion and ecommerce.
It’s an easy target. A cultural WTF? $10,000 for a handbag? And who is this “Coco Chanel” anyway?
Why do I care? And why am I writing about this on an ecommerce site? ‘Cause:
Online apparel sales accounted for 38.6% of total U.S. apparel sales in 2019 and 100% of the growth in retail clothing sales. … In fact, ecommerce contributed all of the 1.9% year-over-year growth in total U.S. apparel sales
It’s also destroying our planet. It is, without dispute, second only to the oil & gas industries in the amount of damage it does to our environment. The World Economic Forum has a few stats and alarming facts.
So this is why I’m posting two videos (three, kinda… maybe more). The first is a fascinating overview of the entire mess:
The True Cost is a documentary film exploring the impact of fashion on people and the planet. Storyline: This is a story about clothing. It’s about the clothes we wear, the people who make them, and the impact the industry is having on our world. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. The True Cost is a groundbreaking documentary film that pulls back the curtain on the untold story and asks us to consider, who really pays the price for our clothing?
This 2010 British documentary film directed by Hannan Majid and Richard York documents the exploitation of garment workers in Bangladesh with the personal stories of three young women working in factories in Dhaka.