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So, I’ve been working on this site for quite a few weeks and am exploring some very complicated issues relating to a central question: “Who Are You?” Yes, it’s The Who song (which I love even before CSI’s appropriation). It’s a real question as I move through developing my own vision of an ecommerce site. Without the regulation and directive of a client, I am very much on my own. What choices am I making and why? It gets very deeply heady if you’re like me: an overthinker. There, I just made up a word. Anyway, here’s what I’m finding:

This is not structured.

The wild, weirdly bizarre things you can find on the internet are there because there is no agenda, index or credo. It’s The Summer of Love, perpetually. And I love that. And it strikes fear into my heart. No rules or guides = chaos, right? If you want to construct your own ecommerce site, you’ve got to spend many, many hours thinking about its structure, its meaning and why you even need to enter an arena of 1Bln+ sites. Seriously, what do you have to say?

Perfection is not achievable.

When I was in grad school, I would intensely make sure that my writing was perfect; my rhetoric impeccable; my grammar unquestioned. I also learned that if I didn’t turn in a paper on time, I would fail, so I had to go with what I had. FUCK PERFECTION. It’s unachievable. And there’s no excuse for your preciousness, either. Publish the piece of shit you hate and then erase it and edit it tomorrow. You’re vulnerable as a creative type. Own it and just put it out there. This is why you’re not a CPA.

Appreciate time.

Evolution is not a straight, upward line. Punctuated evolution is for realz. Your attempt at ecommerce will stall, then grow, then stall. Factors outside your control are very much in charge. Be nimble. And curious. Technology’s development takes no pause to run over you. Read. See. Get your head out of your damn computer and go be a human and see what humans do. Ya fucking geek. I’m encountering all of these issues and more. I challenged myself to create The Ideal Website since I offer that hope to my clients. It’s proving to be a lot more difficult than I thought.]]>