Ecommerce has inched closer to displacing traditional retailers from their historical dominance.
From our buddies at Statista, this chart shows the incessant growth of ecommerce over the past several years and is updated to reflect the most recent data available (2018). While the rise of ecommerce is consistent, it has not completely wiped out traditional retail, although it’s a fairly even 50/50 split:
Numbers can be Deceiving
When taken as a whole, the retail sector has not been conquered by robot overlords:
Despite the latest milestone, e-commerce sales still account for no more than roughly 10 percent of total retail sales in the United States, illustrating that the “Retail Apocalypse” isn’t as close as some might think.